Blog 6: Trendy Companies for 2015

We've seen it all over NS and through other social media sites so this year, the talk is around Virtika and Line. Virtika has been blowing up with their picture ads and has done a lot more promotion than recent years. Virtika started out as First Drop, which was a descent company that didn't really get too much attention. First Drop recently became Virtika and has completely reshaped their brand, from the logo, to the clothing itself. The brand they are today is viewed as a high quality and pricy brand. Although the priciness of their clothing is not an issue, because the quality and overall look of the clothing supports the high numbers. Virtika has been recently filming in different locations around the world and has been showcasing their products from a variety of perspectives.

I have been buying their products for years and as a customer, I can honestly say that I am pleased to see how the company has turned out. Virtika used to have odd color combinations and somewhat unappealing designs but with their improved brand, Virtika has struck the skiing industry from the bottom of the food chain. With big name competitors like Saga, Virtika has really shown that they are capable of being one of the few elite brands in the industry.

On top of Virtika's recent success, Line has been another company that has been put in the spotlight. Although they may not be underdogs like Virtika, Line has still shown that they are a ski company worth spending on. The advertising that Line has been doing is just genuinely strange to me but in marketing, this is a good thing. Uniqueness in advertising is what every company looks for. Line hasn't been directly promoting their products but rather they are promoting their brand, which is more important in the first place. Creating brand awareness is the key to success in any aspect of the business world. Whether their advertisements are long, or as short as ten seconds, you always leave thinking about the company. As long as a company is in your mind after the advertisement, that is the primary focus in advertising; giving an impression and having the viewer leave with that impression.

Virtika and Line have done completely different advertising in the fact that one has focused on the apparel aspect of advertising, and the other on just the brand awareness. Personally, I probably won't purchase anything from Line this year but am definitely likely to buy something from Virtika. In both the short and long run, Virtika's type of advertising was more effective because it is actually steering people into buying their products. Although it is important to create brand awareness before you actually jump into the way Virtika is advertising because if nobody knows about your brand, how are you supposed to sell products?