Sunday, October 25, 2015

Blog 4: The Decline of the Iconic Company

In years past, the company Jiberish, was a thriving business selling out of stock in sometimes the course of one day. Jiberish is a widely known company through primarily park skiers and boarders. Although Jiberish may be a small company, starting out with only one local store in Denver, Colorado, the company was put up on a pedestal. Why? Because Jiberish makes a certain amount of clothing, and when production stops, it stops for good. In other words, it is pretty rare to find certain pieces of clothing, especially as the years pass.

In the 2009/2010 ski season, Jiberish launched the legendary winter line that is still well-known to this day. In this season in particular, the people who were sponsored by Jiberish, were the few elite, and most innovative riders in the industry at the time; the skiers included Henrik Harlaut, Tom Wallisch, Jon Brogan, and others. Park skiing has increased at such a rapid rate, and these skiers are held responsible for this insane progression. 

Park skiing around 2009, was at a very vulnerable stage; meaning that there was much to be discovered. Jiberish helped unveil a new realm of skiing by sponsoring these skiers that I previously mentioned. Jiberish was known for their stylish riders, and was not focused on the technicality of their riding. Jiberish wanted to show skiers that anyone can do a simple trick, but to do it with style, and to make it look clean is something that comes with natural talent and years of practice. So at this time, Jiberish was looked upon as a catalyst for the progression of skiing.

More recently, in 2011 and 2012, Jiberish was still the iconic company that it was a few years back. Still selling out of stock and even collaborating with big name film companies like Level 1. Jiberish's image was still the same, even opening up 2 more stores, one in Boston, and one in Utah. But the clothing that the company was selling seemed to become much less valuable, and the statistics really show how the company declined in sales. And since Jiberish is a clothing company, selling less clothes became a severe issue.

The Jiberish brand is still valued because people can look back to what it once was, but it is severely down in sales, and even sponsorships. The skiers that were sponsored by Jiberish in 2009/2010, are no longer associated with them whatsoever. Although the importance of the company, which is the stylish riding, is still a major contributor in the company today. Jiberish may be down in sales, but people still respect the brand, and the people who ride for it.

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